ShopNBC Launches Print Catalog

Home-shopping TV network and online cataloger ShopNBC is now a print cataloger as well. Parent company ValueVision Media mailed the debut edition of the ShopNBC catalog to 150,000 of its top-spending customers on Nov. 1.

The 48-page catalog offers 200 gifts, such as the $199.99 Nutcracker Suite 4-Piece Ornament Box set, the $69.99 Cejon Black Velvet Scarf, and a $99.99 Sharp DVD player. “We launched this gift-giving strategy to demonstrate our breadth and depth of merchandise,” says company spokesperson Anthony Giombetti.

While the TV programming emphasizes jewelry, which accounts for 63% of on-air sales, the catalog’s merchandise mix is more balanced, Giombetti adds. The book “allows us to put forward an impression more consistent with a full range of merchandise across home, apparel, fine jewelry, cosmetics, and must-haves,” he says.

With an average price point of $125, the catalog targets women ages 35-55 — “sophisticated and discriminating shoppers pressed for time,” Giombetti says. A second mailing will go out in January as a Valentine’s Day book. Giombetti says it’s still too early to specify how many copies will mail. But so far, ShopNBC is holding off on renting lists until it is able to find the right demographic mix, which he says would be tilted toward “cosmopolitan” individuals living in major cities.

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ShopNBC Launches Print Catalog

Home-shopping TV network and online cataloger ShopNBC is now a print cataloger as well. Parent company ValueVision Media mailed the debut edition of the ShopNBC catalog to 150,000 of its top-spending customers on Nov. 1.

The 48-page catalog offers 200 gifts, such as the $199.99 Nutcracker Suite 4-Piece Ornament Box set, the $69.99 Cejon Black Velvet Scarf, and a $99.99 Sharp DVD player. “We launched this gift-giving strategy to demonstrate our breadth and depth of merchandise,” says spokesperson Anthony Giombetti.

While the TV programming emphasizes jewelry, which accounts for 63% of on-air sales, the catalog’s merchandise mix is more balanced, Giombetti adds. The book “allows us to put forward an impression more consistent with a full range of merchandise across home, apparel, fine jewelry, cosmetics, and must-haves,” he says.

With an average price point of $125, the catalog targets women ages 35-55—“sophisticated and discriminating shoppers pressed for time,” Giombetti says. A second mailing will go out in January as a Valentine’s Day book. Giombetti says it’s still too early to specify how many copies will mail. But so far, ShopNBC is holding off on renting lists until it is able to find the right demographic mix, which he says would be tilted toward “cosmopolitan” individuals living in major cities.

Partner Content

3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.
Build the Foundation for Great Customer Experiences - NetSuite
Understand how consistent, timely, relevant and personalized experiences are enabled by having the right technology foundation in place.
Strategies for Maximizing Mobile Point-of-Sale Technology - NetSuite
Learn the top five innovative ways to utilize your mobile POS technology to drive customer engagement, increase sales and elevate your brand.