Shotfarm Partners with inRiver to Simplify Exchange of Product Information

CHICAGO, June 2, 2015 /PRNewswire/ — Shotfarm, a revolutionary, cloud-based product content network serving the ecommerce industry, today announced a groundbreaking partnership with inRiver, the market leader for simplifying product information management (PIM). The Shotfarm Switch will be integrated with inRiver’s award-winning enterprise PIM software to enable the seamless exchange of product data between inRiver’s manufacturing, distribution, and reseller customers.

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While digital asset management (DAM) and PIM providers are often considered competitors, the Shotfarm Switch complements inRiver’s PIM platform, serving as a vehicle for information exchange without requiring partners to sacrifice control. This integration allows inRiver users to produce, structure, enrich and share content with trading partners, and speed time to market by quickly and cost-effectively distributing content to marketplaces, retailers and other sales channels.

“With a global footprint and intense focus on fast, easy-to-deploy PIM systems, inRiver is a perfect mesh with the Shotfarm Product Content Network,” said John Abrams, President, Shotfarm Health. “Shotfarm’s content exchange platform, coupled with inRiver’s simplified approach to PIM, offers a modern solution that removes friction and reduces error across the entire product management lifecycle.”

Shotfarm supports any format and standard, from Global Data Synchronization (GDSN) standards to the Product Information Exchange Standard (PIES) and Auto Care Association Catalog Enhanced Standard (ACES), which are widely used in the automotive industry. A number of auto manufacturers use ACES and PIES when creating, maintaining and distributing data within inRiver’s flexible, market-driven PIM system.

“Many of our manufacturing and distribution customers are challenged with the delivery of product content to marketplaces and resellers, while many resellers struggle to receive product content from their suppliers,” said Johan Boström, Founder and Chief Strategy Officer, inRiver. “The integration between inRiver and Shotfarm will simplify this process and ensure the delivery of high-quality, structured content from manufacturers and distributors to resellers. Shotfarm is a very welcome addition that will bring significant business value to our customers.”

Look for Shotfarm (booth 862) and inRiver (booth 1903) at IRCE (Internet Retailer Conference and Exhibition), June 2-5, 2015 in Chicago. For more information about inRiver, please visit To learn more about Shotfarm or request a demo, please visit

About Shotfarm
Shotfarm’s Product Content Network is the first truly centralized, end-to-end solution for the management and exchange of product information that meets the demands of the entire ecommerce industry. Free and simple core functionality combined with a suite of affordable and powerful upgrade options make Shotfarm instantly useful and infinitely scalable. One system, any format, thousands of retailers and manufacturers. Since its public release in 2010, company and brand adoption of Shotfarm’s SaaS-based platform has topped 9,000 and continues to double each year.

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