Sierra Trading Pleased with Most Recent Spin-off

Seven months after launching its seventh title, Cheyenne, WY-based Sierra Trading Post is pleased with the response to the book, Hot Deals.

While all of Sierra Trading’s catalogs sell discounted apparel, footwear, or outdoor gear, Hot Deals offers the lowest prices, with nothing costing more than $99.95.

“It’s a solid concept, and our customer base has really embraced it,” says marketing manager, Doug Williams. “The new book appeals to our traditional customer base and augments our core catalog, Sierra Trading Post, as well as our five other titles”–Sierra Woman, Sierra Outdoors (hunting and fishing wear), Adventure Edge (for extreme-sports participants), Sierra Shoes, and Sierra Traditions for Men.

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