SIGNATURE HARDWARE ADDS OUTDOOR FURNITURE

Signature Hardware, A Direct Merchant of antique-style reproduction fixtures for the home, has expanded its merchandise line to include outdoor furniture.

The company now has more than 60 new outdoor furniture items, including stone benches, teak lounge chairs and dining sets.

Founded in 1999, Signature Hardware includes a retail showroom, a six-year-old print catalog and a Website. The Erlanger, KY-based company started out selling bathtubs and plumbing items and has been adding a variety of items for the home. “We realized that we could provide outdoor furniture and decorative items that are both unique and functional,” says marketing manager Celia Arthur

Is fulfilling outdoor furniture vs. hardware fixtures a problem for the merchant? Not really, Arthur says. Some of these larger items, such as the stone benches, do pose a challenge, she admits, “but we are already equipped to handle larger home items (like marble bathtubs and 72-in. vanities) and have adapted those techniques for our new offerings.”

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Signature Hardware Adds Outdoor Furniture

Signature Hardware is heading outdoors: The direct merchant of antique-style reproduction fixtures for the home has expanded its merchandise line to include outdoor furniture.

The company now has more than 60 new outdoor furniture items, including stone benches, teak lounge chairs, and dining sets. The stone benches are hand-carved from natural granite to withstand the elements, and the teak products are naturally water resistant.

Founded in 1999, Signature Hardware includes a retail showroom, a six-year-old print catalog and a Website. The Erlanger, KY-based company started out selling bathtubs and plumbing items and has been adding a variety of items for the home.

So what prompted Signature Hardware to branch out into outdoor furniture? “We are continually looking for new products to offer our customers, and we realized that we could provide outdoor furniture and decorative items that are both unique and functional,” says marketing manager Celia Arthur.

“We are currently in the process of adding new outdoor decorative products at this time, such as teak, stone and copper planters, watering cans, birdbaths, birdhouses and garden torches,” Arthur says. “We will continue to add new items as we see the opportunity to provide something different for our customers.”

Is fulfilling outdoor furniture vs. hardware fixtures a problem for the merchant? Not really, Arthur says.

Some of these larger items, such as the stone benches, do pose a challenge, she admits, “but we are already equipped to handle larger home items (like marble bathtubs and 72-in. vanities) and have adapted those techniques for our new offerings.”

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Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.
Build the Foundation for Great Customer Experiences - NetSuite
Understand how consistent, timely, relevant and personalized experiences are enabled by having the right technology foundation in place.
Strategies for Maximizing Mobile Point-of-Sale Technology - NetSuite
Learn the top five innovative ways to utilize your mobile POS technology to drive customer engagement, increase sales and elevate your brand.