Silver Winners: The Complete Listing

BUSINESS CLOTHING

Cintas, The Uniform Book, 2002

The table of contents spread, the index, and the color-coded tabs “help readers find their way through the well-designed, big book.”

BUSINESS CLOTHING

Varsity, 2001

As is appropriate for a catalog of cheerleading uniforms, the copy and photos “convey excitement and spirit.”

BUSINESS SPECIALTY

Conney Safety Products, May-Aug. 2001

The catalog lives up to its tagline, “Your Safety Problem Solver,” with “a very well-merchandised, very thorough assortment of safety-related products.”

BUSINESS SPECIALTY

Galls, 01R

“For its target audience this catalog must be a real keeper” thanks to its authoritative editorial and “exhaustive” merchandise selection.

BUSINESS SPECIALTY

Galls, Emergency Services Products, 01T

“The merchandising is great for the specific niche market,” while the page grids “make it easy to find items.”

CHILDREN’S PRODUCTS

Patagonia Kids, 2001

Product descriptions and educational copy excel “at providing all the information the customer needs to make a buying decision.”

COMPUTER EQUIPMENT AND SOFTWARE

Black Box, Summer 2001

“A merchandising tour de force” made manageable thanks to loads of customer support and accessible copy.

CONSUMER SPECIALTY PRODUCTS and WHOLESALE/DEALER

Backroads, Distinctive Active Vacations 2002-2003

“Great trips” that are enticingly described via words and photographs.

CONSUMER SPECIALTY PRODUCTS

Hobby Horse Clothing Co., 2001

Nowhere else would you see “the suggestion to ‘match the apparel to your horse’s coloring,’” but such copy shows that the catalog knows what’s important to its target market of equestrians.

CONSUMER SPECIALTY PRODUCTS

Orion Telescopes and Binoculars, Holiday 2001

When selling specialized scientific products like these, “you need to educate before you can sell” — which this catalog’s copy does quite well.

CONSUMER SPECIALTY PRODUCTS, TRAVEL, and WHOLESALE/DEALER

Wilderness Travel, Journeys for the Year 2002

The one-two punch of copy and creative “does a wonderful job of taking you where you’ve never been or where you have and want to go again.”

FOOD

Harry and David, It’s Not Too Late 2001

A carefully pared-down merchandise selection designed to create “a visual feast” that also makes shopping easy for last-minute holiday gift-givers.

GARDENING

Jackson & Perkins, New Roses 2002

The superlative photography is apparent immediately; less obvious is the outstanding service that contributes to the catalog’s position as “a leader in its category.”

GARDENING

High Country Gardens, 2002

“Informative, enlightening, and motivational” copy sells readers on the benefits of Xeric gardening — and just as important, on the benefits of shopping from this catalog.

GIFTS OVER $75

Levenger, Best Gift Ideas 2001

An elegant design and sophisticated copy allow the catalog to “take everyday items such as pens, lamps, and desk accessories and make them seem to have a special purpose.”

GIFTS OVER $75

Patagonia, Holiday 2001

Captivating action photography and descriptive copy “draw the reader in and create desire for the experience fostered by the merchandise sold.”

GIFTS UNDER $75

Jackson & Perkins, Holiday 2001

“Good, solid customer service policies” complement “a wonderful collection of holiday goodies.”

GIFTS UNDER $75

L.L. Bean Home, Holiday Gifts 2001

Customer service policies that are “as good as they get” reinforce the mood of generosity and festivity established by “beautifully designed” page layouts.

HARDWARE

McFeely’s Square Drive Screws, #01A 2001

Thanks to an exhaustive product line and “folksy” copy that never fails to inform and sell, this catalog offers “a lively presentation for a potentially boring product line.”

HIGH-TECH PRODUCTS

Crutchfield, Winter/Spring 2002

Hyperdetailed copy, an exhaustive array of consumer electronics products and brands, and superlative service combine to “make diodes, boxes, wires, and components very sexy.”

HOUSEWARES, LINENS, AND FURNITURE

Sure Fit Slipcovers by Mail, Autumn 2001

Attention to details such as fabric texture results in a “really great job of displaying a product that is very challenging to style and photograph.”

HOUSEWARES, LINENS, AND FURNITURE

Williamsburg, July 2001

Offering unique home decor items with a Colonial theme, this catalog “conveys the historic time period well” thanks to well-researched copy and “great use of the historical-looking but readable typeface.”

INFORMATIONAL SERVICES

BJU Press, Textbooks for Home Schools, 2001

“Nice use of sidebars” and “great, logical pagination” make shopping from this catalog of home-schooling supplies a cinch.

INFORMATIONAL SERVICES

NFPA, SafeWork, Fall 2001

From its attention-grabbing cover to its “strong,” commanding copy, the catalog comes across as “the bible of safety-standard literature.”

INTERNATIONAL BUSINESS-TO-BUSINESS

Black Box U.K., Autumn/Winter 2001

The catalog supplier of computer networking products and services is “one of the few b-to-b brands that understand the importance of a customer-centric approach, especially in a foreign market.”

INTERNATIONAL CONSUMER

Orvis, Women’s Clothing and Gifts U.K.

Making the most of the company’s Stateside heritage while tailoring its merchandising and copy for a British audience.

INTERNATIONAL CONSUMER

Veseys Seeds Canada, 63rd Edition

Copy that is “beyond benefit-driven” sells an impressive range of seeds: “They seem to have everything that grows covered.”

NEW CONSUMER CATALOG

Orvis, The Dog Book, Holiday 2001

A catalog of accoutrements for dogs and their owners that’s never cloying or cutesy. “It’s a very new and interesting concept as far as pet catalogs go. Orvis really understands the sporting dog business.”

OFFICE SUPPLIES, STATIONERY, AND FURNITURE

Green Design Furniture, 2002

“Succeeds beautifully” at presenting “artisinal-quality office furniture,” thanks largely to “outstanding production.”

OFFICE SUPPLIES, STATIONERY, AND FURNITURE

Quill, 2001

Nearly 1,100 pages of product, with excellent service to boot. “If the goal is to offer everything for the office, this was accomplished.”

OFFICE SUPPLIES, STATIONERY, AND FURNITURE

Boise Cascade, The Furniture Collection 2001

The catalog’s masterful merchandising and detailed copy make shopping for office products seem more like pleasure than business.

RETAIL

Crate & Barrel, Home Book 2001

Editorial vignettes, a well-defined merchandise selection, and “beautiful” design “evoke a special feeling and build the brand.”

RETAIL

The Sharper Image, Gift Catalog 2001

Icons indicating that certain products were “invented here” let shoppers know that The Sharper Image is the source for products that are an amalgam of “science and art.”

TRAVEL

Mountain Travel Sobek, 2002

Categorizing the trips by level of difficulty and by type of vacation “shows options for all,” providing “an assortment of traveling adventures, not mere vacations.”

WHOLESALE/DEALER

Hero Arts Rubber Stamps, 2001

Examples of artworks and stationery created by using the stamps and inks sold in the catalog illustrate “the power of product demonstration” and “the importance of creativity in selling a rather low-tech product.”

AWARD FINALISTS

Apparel
Woolrich, Fall 2001

Business Specialty Products
Green Hill Productions, 2001

Consumer Specialty
The Ferret Store, Volume 5, Issue 3

Food
Zingerman’s, Fall and Holiday 2001

Gifts Under $75
Sears Wish Book, 2001

Hardware
Performance Products Mercedes, PAD 31

Housewares, Linens, and Furniture
L.L. Bean Home, Outdoor Living, Summer 2001

Industrial Supplies
Wesco Electrical Buyers Guide, 2001/2002
Wesco Lighting Buyers Guide, 2001

International Consumer
The Snoopy Book 2001 (Japan)

New Consumer Catalog
AJ Prindle & Co., Holiday/Winter 2001 Nordstrom Delivered, Premiere Edition

Retail
Lifestyle Fascination, Holiday 2001
Mountain Travel Sobek, 2002
Wilderness Travel, Journeys for the Year 2002

Sporting Goods
NRS, Paddlesports Equipment Guide, 2001

Syndicated/Co-op
The Good Toy Group, Holiday 2001-2002

Travel
Magellan’s, Holiday Gift Guide, 2001

Wholesale/Dealer
Enesco Home Gallery, 2001

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