For about a decade, SkuTouch Solutions has been helping international merchants and brands sell their products in the U.S. This week at Growing Global 2016, SkuTouch President Doug Obershaw announced its new division, US Direct Express, which plans to do just the opposite – help U.S.-based merchants become cross-border sellers.
In this video with Multichannel Merchant Managing Editor Tim Parry, Obershaw talks about US Direct Express’s mission, the challenges U.S.-based merchants face when they sell into foreign countries, and how a solid localization strategy can help build trust abroad.