SkyMall Partners with American Airline

Phoenix–Inflight co-op cataloger SkyMall, a subsidiary of Gemstar-TV Guide International, began furnishing its catalogs on board American Airline, the world’s largest airline. SkyMall will be in the seatbacks of American’s worldwide network, which includes TWA and American Eagle. The addition of American Airlines to SkyMall’s client roster raises SkyMall’s share of the U.S. domestic airline market to 97%, but the cataloger must still contend with sparsely populated airplanes in the wake of the Sept. 11 terrorist attacks.

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