Smith & Hawken cofounder launches Organic Bouquet

Catalog veteran Dave Smith is back. The cofounder of gardening supplies cataloger/retailer Smith & Hawken is now president/cofounder of Organic Bouquet, a marketer of organic flowers. The fledgling business, which started with a wholesale division and began shipping organic tulips early this month, is set to launch a print catalog.

“We are developing our own direct catalog/Internet business that will be targeted to the b-to-b corporate gift market,” Smith says. “Our plans are to mail our first catalog in time for Mother’s Day.”

Besides its direct business, Novato, CA-based Organic Bouquet will sell to food stores, such as Whole Foods, nationwide. “And beginning this fall and early 2003, we will offer drop-ship programs with major online florists and other catalog and Web companies, primarily for consumer gifts,” Smith says.

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