Smith & Hawken cofounder launches Organic Bouquet

Catalog veteran Dave Smith is back. The cofounder of gardening supplies cataloger/retailer Smith & Hawken is now president/cofounder of Organic Bouquet, a marketer of organic flowers. The fledgling business, which started with a wholesale division and began shipping organic tulips early this month, is set to launch a print catalog.

“We are developing our own direct catalog/Internet business that will be targeted to the b-to-b corporate gift market,” Smith says. “Our plans are to mail our first catalog in time for Mother’s Day.”

Besides its direct business, Novato, CA-based Organic Bouquet will sell to food stores, such as Whole Foods, nationwide. “And beginning this fall and early 2003, we will offer drop-ship programs with major online florists and other catalog and Web companies, primarily for consumer gifts,” Smith says.

Partner Content

Hincapie Sportswear Finds Omnichannel Success in the Cloud - Netsuite
For more and more companies, a cloud-based unified data solution is the way to make this happen. Custom cycling apparel maker Hincapie Sportswear has leveraged this capability to gain greater visibility into revenue streams, turning opportunities into sales more quickly while gaining overall operating efficiency. Download this ecommerce special report from Multichannel Merchant to more.
The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.