Smith & Wesson Now Selling Stuffed Animals

Springfield, MA–Plagued by falling gun sales, gun manufacturer/cataloger/retailer Smith & Wesson recently expanded its product line to include stuffed animals, plush bathrobes, women’s purses, golf putters, and mountain bikes. Many of the products, sold via the company’s five stores, Website, and catalog, are brandished with the interlocking S and W of the Smith & Wesson logo. The 149-year-old company—famous for its .44 Magnum—hopes the “softer” product line will trigger a surge in sales: Smith & Wesson’s sales last year were around $50 million, down from $150 million in 1995.

Partner Content

Hincapie Sportswear Finds Omnichannel Success in the Cloud - Netsuite
For more and more companies, a cloud-based unified data solution is the way to make this happen. Custom cycling apparel maker Hincapie Sportswear has leveraged this capability to gain greater visibility into revenue streams, turning opportunities into sales more quickly while gaining overall operating efficiency. Download this ecommerce special report from Multichannel Merchant to more.
The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.