Reviewed May 4, 2:00 p.m., Explorer 4.5 (www.speedo.com)
the splash page for the Speedo site comes up with a claim that this online store is “the fastest way to shop.” True to form, Speedo provides a search engine, which seems like a no-brainer, but you’d be surprised how many sites let guests muddle through with no direction.
There are a lot of other good things about this site. The ordering system, for one, is easy to follow; concise, effective copy appears alongside thecrisp, clear photographs of every product; and celebrity endorsements help sell the goods.
Despite a few weaknesses, Speedo’s Website gets the ultimate endorsement from yours truly. Only a solid site would inspire the Cybercritic to go home after a long day, turn on the computer (something rarely done outside the office), and place an order.