OFFICE SUPPLIES CATALOGER/RETAILER STAPLES IN MARCH unveiled a new commercial Website, StaplesAdvantage.com, aimed specifically at business customers.
According to Marci Grebstein, vice president b-to-b marketing and e-commerce at Staples, the site’s audience ranges from small businesses to the Fortune 1000, in markets such as education, healthcare and pharmaceutical, and state and federal government.
“When most people think Staples, they think of our retail stores and the Staples.com e-commerce site — not Staples’ business-to-business efforts,” she says. “Historically, our efforts in this area have been out of the public view and, in a few cases, unclear to our existing customers.”
As an example, Grebstein says, if one of the merchant’s business-to-business customers makes a purchase on Staples.com today, “they would be missing out on the preferred pricing they would have received on our dedicated e-procurement site for our Staples Advantage customers.”
In addition to selling products, the site allows visitors to download case studies, view videos, access interactive product galleries and browse online catalogs.