And We Start Our Cyber Weekend 2014 Coverage With…

Walmart holiday mobile app on an iPhoneFluff.

Walmart has issued a press release to throw out all the cliches and comparisons it could in 10-items-or-less… I mean 300-words-or-less…

To be fair, not all of it was Fluff. We do learn the following in the statement attributable to Laura Phillips, senior vice president of merchandising, Walmart U.S.:

  • More than 25 million people downloaded Walmart’s Black Friday ad
  • 20 million customers used their local store maps on Walmart.com.
  • More than 22 million customers were welcomed at Walmart’s stores

Here’s the full release, via BusinessWire.com.