Straight Talk: Digital Catalog Strategy

Free Live Webinar – Tuesday, September 27, 2011 – 2:00 p.m. ET / 11:00 a.m PT

It’s time to talk digital catalog strategy. Digital catalogs can expand your reach and make it easy to step into the ecommerce game. By taking a look at the approach, use, and valuation of your digital catalog, you can save time and money while achieving your goals.

In this webinar you will hear two case studies of companies using digital catalogs to drive sales and product awareness. They will explain why they created digital catalogs, which features helped them reach their goals, and the results they’ve seen.

Join us to learn:

  • Why going digital works: Discover why these companies ultimately decided to go digital, and how their catalogs work with – and surpass – other media
  • Which features matter: With all the bells and whistles available today, hear which ones make a difference in these real scenarios
  • How it all comes together: From production to publishing, learn what processes and benchmarks to use, and how to measure your success

Our Panel:

  • Jim Tierney, Senior Writer, Multichannel Merchant
  • Mary Rector-Gable, Founder and CEO,
  • George Szymkiewicz, Manager of Corporate Marketing & Communications, Avago Technologies

Partner Content

Hincapie Sportswear Finds Omnichannel Success in the Cloud - Netsuite
For more and more companies, a cloud-based unified data solution is the way to make this happen. Custom cycling apparel maker Hincapie Sportswear has leveraged this capability to gain greater visibility into revenue streams, turning opportunities into sales more quickly while gaining overall operating efficiency. Download this ecommerce special report from Multichannel Merchant to more.
The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.