Study: Charity Drives Purchases Following Sept. 11

Morristown, NJ–Not surprisingly, consumers are changing their short-term behavior in response to the Sept. 11 terrorist attacks in the U.S., according to a study by marketing and communications firm DVC Group and Harris Interactive, a market research and consulting firm. An online poll of nearly 2,000 adults aged 25-54, conducted Oct. 4-8, found that 50% of consumers (including 57% of women) are more likely to buy a product it proceeds will go to relief efforts or another charity.

The study also found that 42% of respondents expect to reevaluate their finances, and 26% are more likely to increase the amount of money they save. With that, consumers plan to rein in big expenses, with 30% of respondents saying they will defer shopping for a new car, and 19% saying they will use more coupons when shopping. And perhaps wanting to connect with others in a social environment, 18% of total respondents–and 21% of female respondents–say they will be less likely to shop on the Internet or through catalogs vs. visiting a store.

Partner Content

The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.
Strategies for Maximizing Mobile Point-of-Sale Technology - NetSuite
Learn the top five innovative ways to utilize your mobile POS technology to drive customer engagement, increase sales and elevate your brand.