Study: Online Ad Spending Down 10%

New York–Online ad spending dropped 10% for the first half of 2001, compared to first-half revenue in 2001, according to a report from CMRi, the online division of research firm CMR. The study found that Internet ad spending for the first half of 2001 totaled $1.5 billion. Portal/search engine Yahoo! took in $197.3 million of those ad dollars, or roughly 13%–up from $194.0 million during the same period in 2000.

Partner Content

The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.
Strategies for Maximizing Mobile Point-of-Sale Technology - NetSuite
Learn the top five innovative ways to utilize your mobile POS technology to drive customer engagement, increase sales and elevate your brand.