Sun Friendly Products Tests Print Book

If you’re going to test-mail a catalog selling sun-protection products for children, what better place to start than Florida, where the need for sunscreen is year-round? So reasoned Jennifer and Ryan Clement, the founders of Sun Friendly Products. This month they mailed the 16-page debut catalog to 20,000 requesters and prospects in Florida.

The Clements launched their Sun Friendly Products Website in November 2002. After her mother was diagnosed with skin cancer, Jennifer became frustrated with the lack of clothing and accessories to protect their children from the sun. Best-selling items on the site include UV-blocking swimsuits for youngsters for $29.95, beach cabanas from $34.95 to $99.95, and beach umbrellas for $24.95. The site also sells outdoor play equipment such as a $69.95 Pool Sports Center Playground and a $26.95 back yard driving range. Visitors will also find articles promoting sun safety culled from an array of publications.

The site, which has enjoyed 30%-40% growth a month, had around 50,000 hits in February, with 2%-3% of visitors making a purchase. By summer 2004, the Deerfield, FL-based company plans to expand its merchandise line to include clothing for adults.

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