Sure Fit inserts catalog in lifestyle magazine

Sure Fit,

a New York-based manufacturer/marketer of slipcovers, will insert a 16-page catalog and a full-page ad in the premiere issue of “Budget Living” magazine. The magazine, which has an initial print run of 425,000, is launching this fall. “Budget Living” contains articles about saving money and maximizing savings.

The magazine’s editors will also take part in Sure Fit’s eighth annual Ugly Couch Contest, offering design advice and furnishings for a grand prize of a $10,000 living room makeover. In addition, Sure Fit is offering special subscriptions to “Budget Living” with all purchases, on its Website banner ads, and via e-mail promotions.

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