Survey: Average Consumer to Spend More Than $100 on Easter

A new National Retail Federation (NRF) survey shows that the 77.5% of Americans who celebrate Easter plan to spend an average of $102.76 on the holiday. On average, consumers will spend $27.10 on food, $20.14 on clothing, $14.57 on gifts, and $14.40 on candy. Flowers, decorations, and greeting cards will come in at less than $10.

The survey, conducted by BIGresearch for the Washington-based NRF, also shows that consumers ages 35-44 will spend the most–$115.29 on average, primarily on food, clothing, and gifts.

Among other findings compiled by the NRF:

*-Easter accounts for 12% of the dollar volume for holiday flower sales, according to the Society of American Florists.

*-Americans will spend $1.18 billion on candy this Easter, according to the National Confectioners Association. Easter ranks second in candy sales after Halloween.

*-Easter is the fourth most popular holiday for sending greeting cards, behind Christmas, Valentine’s Day, and Mother’s Day, according to the Greeting Card Association.

*-More than 60 million chocolate bunnies, 2 million marshmallow chicks a day, and 15 billion jelly beans will be produced for Easter, according to the National Confectioners Association.

Partner Content

Hincapie Sportswear Finds Omnichannel Success in the Cloud - Netsuite
For more and more companies, a cloud-based unified data solution is the way to make this happen. Custom cycling apparel maker Hincapie Sportswear has leveraged this capability to gain greater visibility into revenue streams, turning opportunities into sales more quickly while gaining overall operating efficiency. Download this ecommerce special report from Multichannel Merchant to more.
The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.