A new National Retail Federation (NRF) survey shows that the 77.5% of Americans who celebrate Easter plan to spend an average of $102.76 on the holiday. On average, consumers will spend $27.10 on food, $20.14 on clothing, $14.57 on gifts, and $14.40 on candy. Flowers, decorations, and greeting cards will come in at less than $10.
The survey, conducted by BIGresearch for the Washington-based NRF, also shows that consumers ages 35-44 will spend the most–$115.29 on average, primarily on food, clothing, and gifts.
Among other findings compiled by the NRF:
*-Easter accounts for 12% of the dollar volume for holiday flower sales, according to the Society of American Florists.
*-Americans will spend $1.18 billion on candy this Easter, according to the National Confectioners Association. Easter ranks second in candy sales after Halloween.
*-Easter is the fourth most popular holiday for sending greeting cards, behind Christmas, Valentine’s Day, and Mother’s Day, according to the Greeting Card Association.
*-More than 60 million chocolate bunnies, 2 million marshmallow chicks a day, and 15 billion jelly beans will be produced for Easter, according to the National Confectioners Association.