Survey: Consumer Electronics Playing Major Role in Back-to-School Buying

A study by Port Washington, NY-based research firm The NPD Group shows that 45% of consumers intend to buy consumer electronics such as computers and cell phones as part of their back-t0-school purchases this fall. “Kids are convincing parents that they need consumer electronics and the Internet to get through school, to be better educated, more productive, and better informed,” Marshal Cohen, chief industry analyst of The NPD Group, said in a statement.

Nonetheless, basic school supplies and apparel continue to be the largest categories during the back-to-school season. According to the NPD study, 86% of consumers will spend money on school supplies, and 71% will buy apparel this season. In addition, 59% plan to buy footwear as part of their back-to-school buying, and 46% say they will buy schoolbags and backpacks.

Partner Content

The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.
Strategies for Maximizing Mobile Point-of-Sale Technology - NetSuite
Learn the top five innovative ways to utilize your mobile POS technology to drive customer engagement, increase sales and elevate your brand.