Survey: Consumers Not Shopping Any Earlier

In an October survey of consumers, Peterborough, NH-based list firm Millard Group found that 62% of respondents planned to start their holiday shopping before Thanksgiving. But that’s down from the more than 71% who in a July survey said that they’d begin their holiday shopping that early. This might partly explain the slower-than-expected sales that some catalogers have been experiencing, says Millard director of marketing services Lilliane LeBel.

The survey also found that 87% of respondents said that they are fairly or very likely to visit a site after viewing a promotional e-mail. Respondents also indicated that they do not seem to have a problem separating SPAM from legitimate merchant e-mails.

But LeBel says that online merchants are not providing what consumers want in both merchandise quality and uniqueness of items offered: “Catalogers have always been known for their unique merchandise,” LeBel said in a statement, “yet it seems that there is less and less of this as time goes on, and catalogers find themselves in a heated battle with retailers over hot sellers.”

Partner Content

The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.
Strategies for Maximizing Mobile Point-of-Sale Technology - NetSuite
Learn the top five innovative ways to utilize your mobile POS technology to drive customer engagement, increase sales and elevate your brand.