Survey: Direct Buyers Value Value

Given the shaky economy, it’s not surprising that more than two-thirds of the catalog and Internet customers surveyed by Millard Group reported that value is more important to them now than it was five years ago. The Marketing Services division of the Peterborough, NH-based list firm surveyed 12,700 consumers in April for its quarterly online shopping report.

While more than 84% of respondents said that the products they’d ordered met or exceeded expectations, most were nonetheless disappointed with online product descriptions, according to Marketing Services director Lilliane LeBel. “There still seems to be a disconnect between what the consumer thinks he or she is ordering from a Website and the actual merchandise,” LeBel said in a release.