Survey: Flat Mother’s Day Spending Expected

A BIGresearch survey released on April 23 by the National Retail Federation (NRF) reveals that consumers will spend virtually the same amount on Mother’s Day this year as last year, which was an average of $96.50. But that’s more than 50% greater than 2001’s average Mother’s Day expenditure of $62.20 and nearly double 2000’s amount of $49.90.

Men will spend $113.98 on average, while women will spend an average of $81.69. By age, the biggest spenders are in the 45- to 64-year-old range, and they’re expected to spend an average of $105.

While 72% of respondents say they’ll buy a gift for their mothers, more than half of men will buy gifts for their wives, 9% plan to buy for their grandmothers, 8% will give their daughters a gift, 8% will buy gifts for friends, and 6% for sisters. While NRF doesn’t break out catalog shopping by channel, it notes that 16.8% of respondents plan to buy their mother’s day gifts online this year.

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