Survey: Shoppers taking their time holiday shopping

Less than a month into the 2001 holiday shopping season, 29% of shoppers hadn’t started their shopping yet, according to the second weekly holiday shopping survey released by the International Mass Retail Association (IMRA) and conducted by MarketFacts. About 13% had already spent more than they had anticipated, while 24% had spent less than a quarter of their holiday gift budget. The greatest share of holiday shoppers (44%) are doing most of their shopping at discount department stores. Five percent are shopping through catalogs or other nonstore retailers, and another 5% are shopping online. IMRA surveyed 1,000 U.S. consumers by telephone from Nov. 30-Dec. 2.

Partner Content

Hincapie Sportswear Finds Omnichannel Success in the Cloud - Netsuite
For more and more companies, a cloud-based unified data solution is the way to make this happen. Custom cycling apparel maker Hincapie Sportswear has leveraged this capability to gain greater visibility into revenue streams, turning opportunities into sales more quickly while gaining overall operating efficiency. Download this ecommerce special report from Multichannel Merchant to more.
The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.