Survey: Shoppers taking their time holiday shopping

Less than a month into the 2001 holiday shopping season, 29% of shoppers hadn’t started their shopping yet, according to the second weekly holiday shopping survey released by the International Mass Retail Association (IMRA) and conducted by MarketFacts. About 13% had already spent more than they had anticipated, while 24% had spent less than a quarter of their holiday gift budget. The greatest share of holiday shoppers (44%) are doing most of their shopping at discount department stores. Five percent are shopping through catalogs or other nonstore retailers, and another 5% are shopping online. IMRA surveyed 1,000 U.S. consumers by telephone from Nov. 30-Dec. 2.

Partner Content

3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.
Build the Foundation for Great Customer Experiences - NetSuite
Understand how consistent, timely, relevant and personalized experiences are enabled by having the right technology foundation in place.
Strategies for Maximizing Mobile Point-of-Sale Technology - NetSuite
Learn the top five innovative ways to utilize your mobile POS technology to drive customer engagement, increase sales and elevate your brand.