Take a whiff of these puppies!

Do your feet smell? If so, Lands’ End may be able to help. The Dodgeville, WI-based apparel cataloger has developed a sock made of special silver-coated fibers that prevent the growth of the bacteria that cause foot odor. Better still, the socks have acrylic fibers that pull moisture away from the skin and inhibit sweating.

The super socks were road-tested at the textile division of Good Housekeeping magazine in New York. After participants hiked, exercised, and just walked in the socks for two days without washing, sniff-testers determined that the cataloger’s product had only a slight odor compared with cotton socks subjected to the same treatment. Our congratulations to Lands’ End on this innovation, and our sympathy to the poor slobs who had to smell the socks.

Partner Content

Hincapie Sportswear Finds Omnichannel Success in the Cloud - Netsuite
For more and more companies, a cloud-based unified data solution is the way to make this happen. Custom cycling apparel maker Hincapie Sportswear has leveraged this capability to gain greater visibility into revenue streams, turning opportunities into sales more quickly while gaining overall operating efficiency. Download this ecommerce special report from Multichannel Merchant to more.
The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.