Target Buys Smith & Hawken

General merchant Target Corp. Friday announced it has acquired the Smith & Hawken brand and other intellectual property from Smith & Hawken, LTD, a subsidiary of The Scotts Co. The deal was effective Dec. 30.

Target and Smith & Hawken are no strangers: The retail giant had been selling Smith & Hawken for Target, a line affordable outdoor furniture, gardening and decor items, since 2006.

“We’re thrilled to own such an admired and iconic brand,” said Kathee Tesija, executive vice president of merchandising for Target, in a statement. “We believe the Smith & Hawken brand complements our existing portfolio of owned brands and provides our guests with another compelling reason to shop Target.”

The Scotts Miracle-Gro Co. had acquired Smith & Hawken in 2004, but the recession kicked in, the high-end cataloger/retailer was not a fit with Scotts’ core lawn and garden products business. Scotts tried to sell the division but with no luck: It announced this past July it was closing Smith & Hawken’s 56 stores, catalog and Website.

Partner Content

Hincapie Sportswear Finds Omnichannel Success in the Cloud - Netsuite
For more and more companies, a cloud-based unified data solution is the way to make this happen. Custom cycling apparel maker Hincapie Sportswear has leveraged this capability to gain greater visibility into revenue streams, turning opportunities into sales more quickly while gaining overall operating efficiency. Download this ecommerce special report from Multichannel Merchant to more.
The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.