Target Website Overwhelmed by Lilly Pulitzer Launch

Content Manager

It’s hard to believe (or maybe not) that one brand launching in Target could cause such a commotion.  Well that was the case this past weekend when luxury apparel retailer Lilly Pulitzer launched its products on Target.com and in stores.

There were reports that the Target website and its apps were overwhelmed by the demand Sunday morning because of the launch.  Target addressed customer frustrations using social media promising customers they would soon be able to shop the iconic line.  Target told customers on Twitter they were making adjustments to the site.

 

 

 

 

Marketwatch reported that Target took its site offline for 20 minutes due to the rush of shoppers looking for the collection of Lilly Pulitzer bathing suits, shift dresses and jumpsuits selling for a fraction of the price.

USA Today released this video about the Lilly Pulitzer for Target launch:

 

Partner Content

Hincapie Sportswear Finds Omnichannel Success in the Cloud - Netsuite
For more and more companies, a cloud-based unified data solution is the way to make this happen. Custom cycling apparel maker Hincapie Sportswear has leveraged this capability to gain greater visibility into revenue streams, turning opportunities into sales more quickly while gaining overall operating efficiency. Download this ecommerce special report from Multichannel Merchant to more.
The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.