Yonkers, NY-based V.W. Eimicke Associates, a marketer of human-resources forms, sold the assets of its holiday-card business to North Mankato, MN-based Taylor Corp. on Dec. 31. Terms of the deal were not disclosed. Taylor’s other catalogs include stationery titles Paper Direct and Current.
“We are very excited about the acquisition,” says Steven Singer, vice president of Taylor Corp., adding that the deal augments Taylor’s holiday greeting-card business. The demographic of Eimicke’s customer base could allow Taylor to reach smaller and midsize businesses. Eimicke’s production facility is in Peterborough, Ontario.
CATALOG AGE estimated that Taylor Corp.’s catalog sales in 2002 totaled $250 million. New York–based investment bank Gruppo Levey & Co advised Eimicke in the deal.