MULTICHANNEL MERCHANT » TECHNOLOGY
Williams-Sonoma Inc.’s direct-to-customer revenues for the third quarter were more than $511 million, a 14% increase compared to the same period in 2012. Direct made up 49% of all revenues for the comapny.
While merchants have been putting forth most of their efforts into creating a customer-centric approach in the contact center and the warehouse, the top initiative by executives moving forward is to also create a customer-centric supply chain.
Social commerce is much more than a Facebook store or attributing a sale to an inbound channel like Twitter, Google+, or Pinterest. According to this infographic from Monetate, you should consider social login and social sharing to increase conversion, engagement and other metrics.
Following the launch of Login and Pay with Amazon, consumers must remember to take caution when it comes to using login credentials across accounts. While such services may be convenient, they pose a severe cybecrime risk.
Six out of 10 merchants don’t use the site search in order to enhance their marketing programs, according to this infographic from SLI Systems.
Building 19 filed for Chapter 11 bankruptcy protection, and hired Gordon Brothers to liquidate the 10 remaining locations. The irony of New England off-price closeout retailer Building 19′s demise is that it started off in 1964 as a merchant that took advantage of other merchant’s misfortunes and failures.
For online retailers, the holiday selling season is critical to their financial strength and even survival. That’s why it’s imperative to keep your IT operations up and running and to recognize and repel cyber-attackers. While it’s probably too late to take major actions this holiday season, retailers can still take some steps to minimize such disruptions.
To successfully integrate mobile strategies into your holiday plan of attack, you must first understand how your customers shop and then strive to make that process quicker, easier, and more efficient. And while retailers have been prepping for months for the upcoming shopping season, there are still steps that can be taken now to ensure success on Black Friday and beyond.
Black Friday and Cyber Monday are quickly approaching and how you handle your website this season could make or break your holiday sales. Here are eight tips that will help you make smart marketing decisions such as real-time web personalization that will help create a better online experience for your customers through this joyful yet stressful time of year.
While 64% of merchants see significant increases in cyber attack activity, only 23% of attacks can be detected quickly and remediated, and nearly 70% of merchants do not take additional precautions in anticipation of increased attacks.