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Technology ARCHIVE

4 Ways a Retail Dashboard Makes Data More Valuable  Sep 10, 2013 10:41 AM By Steve Wellen

Most marketers rely on data to do their job well. However, most either don’t have access to the right data, or can’t make sense of it. Here are four ways a dashboard can bridge the chasm between the data you have and the insights you need.

Kenneth Cole Responds to Backlash Over Syria Tweet  Sep 06, 2013 12:22 PM By Erin Lynch

Designer Kenneth Cole, who created a social media firestorm this week after posting a tweet that some argued mocked the plight in Syria, released a video on Instagram responding to the backlash but issuing no apology.

New Logistics Management Solution Helps Classic Alaska Sales Jump  Aug 27, 2013 11:07 AM By Erin Lynch

When Classic Alaska Trading Company decided to revamp and upgrade its online and shipping operations the challenge seemed almost as daunting as climbing to the top of the highest peak in Mount McKinley. But after a seamless integration of a new logistics management solution, it found that it was saving money, time, and driving online sales.

Best Practices for Getting Your Email into Inboxes  Aug 27, 2013 7:11 AM By Gina LeMay

There are a lot of issues that can affect email deliverability, but you can put out a successful, effective campaign by following email best practices when it comes to deployment, working with ISPs, and adhering to rules.

3 Reasons Why You Need to Get Social in the Contact Center  Aug 20, 2013 11:18 AM By Erin Lynch

With 75% of consumers stating they have posted a negative comment on a social media site after experiencing poor customer experience, it is imperative now more than ever for retailers to get their contact center in sync with social media sites such as Facebook and Twitter.

5 Tips on Harnessing the Power of Big Data  Aug 19, 2013 11:31 AM By Erin Lynch

When it comes to big data, some online retailers believe the more data collected the better the return. However, studies have shown that it’s not the size of the data you collect that makes you successful, it’s what type

Yankee Candle Sees Crosschannel Customers  Aug 14, 2013 3:08 PM By Daniela Forte

Consumers of Yankee Candle are using multiple devices when they are considering purchasing a product.

Teens Ask For Gadgets As They Head Back-to-School  Aug 12, 2013 3:14 PM By Daniela Forte

Teenagers are headed back-to-school tech savvy and ready to go, after a recent back-to-school survey found that teenagers are focused on gadgets such as smartphones, laptops and tablets.

Closing The Multichannel Data Gap at the POS  Aug 12, 2013 8:29 AM By Richard Harris

Even though a decade has past since most retailers became multichannel, the majority still don’t have a good way to track customers across channels. One of the biggest problems is the offline “data hole.” Where online transactions require customers to identify themselves, the same is not true offline.

Blurred Lines Between Marketing and Service Mean a Better Customer Experience  Aug 11, 2013 9:54 PM By Debra Ellis

Strategies designed to find and fill needs attract high value customers who keep coming back and bring their friends. It is obvious which type of marketing is best for long-term corporate success. The challenge is creating the strategies that work best in a real-time marketing arena that includes multiple channels.






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