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MULTICHANNEL MERCHANT » TECHNOLOGY
TechnologyAug 19, 2013 11:31 AM By Erin Lynch
When it comes to big data, some online retailers believe the more data collected the better the return. However, studies have shown that it’s not the size of the data you collect that makes you successful, it’s what type
TechnologyAug 14, 2013 3:08 PM By Daniela Forte
Consumers of Yankee Candle are using multiple devices when they are considering purchasing a product.
TechnologyAug 12, 2013 3:14 PM By Daniela Forte
Teenagers are headed back-to-school tech savvy and ready to go, after a recent back-to-school survey found that teenagers are focused on gadgets such as smartphones, laptops and tablets.
TechnologyAug 12, 2013 8:29 AM By Richard Harris
Even though a decade has past since most retailers became multichannel, the majority still don’t have a good way to track customers across channels. One of the biggest problems is the offline “data hole.” Where online transactions require customers to identify themselves, the same is not true offline.
TechnologyAug 11, 2013 9:54 PM By Debra Ellis
Strategies designed to find and fill needs attract high value customers who keep coming back and bring their friends. It is obvious which type of marketing is best for long-term corporate success. The challenge is creating the strategies that work best in a real-time marketing arena that includes multiple channels.
TechnologyAug 05, 2013 5:28 PM By Daniela Forte
Merchants today need to be focused on the user experience and the digital relationship with the merchant. In this video, Smartbear’s Ken Godskind discusses what merchants need to do to prepare their ecommerce sites for the 2013 holiday season.
TechnologyAug 01, 2013 9:27 AM By Daniela Forte
Having video on your ecommerce site is the perfect selling tool, it not only will boost conversion rates, but also customer satisfaction, according to Dr. Melody King, vice president of marketing and sales for Treepodia.
TechnologyJul 31, 2013 10:49 AM By Erin Lynch
As smartphones and tablets catch up to the desktop as a popular shopping device for consumers, more and more retailers are revamping their marketing strategies and ecommerce websites to include responsive design. But is that a good thing?
TechnologyJul 30, 2013 10:12 AM By Erin Lynch
Thanks to laptops, smartphones and tablets, consumers are constantly connected no matter where they are. Which could be one of the main reasons why social sharing and social logins are becoming more popular among shoppers. Take a look at this infographic from Gigya to gain an inside look at how consumers use their social identities across the web and mobile devices.
TechnologyJul 27, 2013 9:39 PM By Ralph Dangelmeier
Predictions for the uptake of mobile payments by American consumers have been falling like the stock market in 2008, while global payments are zooming upward.