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MULTICHANNEL MERCHANT » TECHNOLOGY
TechnologyAug 01, 2013 9:27 AM By Daniela Forte
Having video on your ecommerce site is the perfect selling tool, it not only will boost conversion rates, but also customer satisfaction, according to Dr. Melody King, vice president of marketing and sales for Treepodia.
TechnologyJul 31, 2013 10:49 AM By Erin Lynch
As smartphones and tablets catch up to the desktop as a popular shopping device for consumers, more and more retailers are revamping their marketing strategies and ecommerce websites to include responsive design. But is that a good thing?
TechnologyJul 30, 2013 10:12 AM By Erin Lynch
Thanks to laptops, smartphones and tablets, consumers are constantly connected no matter where they are. Which could be one of the main reasons why social sharing and social logins are becoming more popular among shoppers. Take a look at this infographic from Gigya to gain an inside look at how consumers use their social identities across the web and mobile devices.
TechnologyJul 27, 2013 9:39 PM By Ralph Dangelmeier
Predictions for the uptake of mobile payments by American consumers have been falling like the stock market in 2008, while global payments are zooming upward.
TechnologyJul 26, 2013 10:49 AM By Erin Lynch
It might not sit high on the hierarchy of important things to tackle when it comes to all things ecommerce, but with 63% of consumers viewing the returns policy before making a purchase, merchant’s better start polishing up their returns plan.
TechnologyJul 26, 2013 10:40 AM By Erin Lynch
NetSuite Inc. announced its second quarter financial results which show a 35% increase over the same period in the prior year. Cash flows from operations were $15.6 million in the second quarter of 2013, up from $15.2 million in the same period in the prior year.
TechnologyJul 23, 2013 10:30 AM By Bob Webb
Anyone who has ever been responsible for ensuring that the right number of contact center agents are in their seats at the right time can tell you that producing an accurate schedule can be complex. If you are experiencing pain points in trying to produce an accurate forecast, you need a strategy that will help ensure you are maximizing available agents with call demand.
TechnologyJul 22, 2013 4:08 PM By Erin Lynch
While most merchants would prefer to not think about their returns policy, it’s imperative for every ecommerce company to have one. Not only is it good business, but it will also help customers trust your brand and the products that you sell. Here are eight tips designed to get you to master the art of the refund policy.
TechnologyJul 22, 2013 10:56 AM By Erin Lynch
Selling internationally for U.S. based retailers can be tough especially since international shoppers tend to abandon their shopping carts at higher rates compared to their American counterparts. In fact, according to this snapshot of the international shopper, 37% avoid buying online because of the shipping costs alone. But don’t let that discourage you from selling and shipping globally, here are a few steps you can take to snag that sale.
TechnologyJul 19, 2013 3:01 PM By Brendan O'Kane
SMS campaigns, as we’ve seen from some mobile campaigns, can work very effectively as long as marketers get it right. And by get it right, I mean measuring message effectiveness through action analytics techniques.