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MULTICHANNEL MERCHANT » TECHNOLOGY
TechnologyJul 22, 2013 4:08 PM By Erin Lynch
While most merchants would prefer to not think about their returns policy, it’s imperative for every ecommerce company to have one. Not only is it good business, but it will also help customers trust your brand and the products that you sell. Here are eight tips designed to get you to master the art of the refund policy.
TechnologyJul 22, 2013 10:56 AM By Erin Lynch
Selling internationally for U.S. based retailers can be tough especially since international shoppers tend to abandon their shopping carts at higher rates compared to their American counterparts. In fact, according to this snapshot of the international shopper, 37% avoid buying online because of the shipping costs alone. But don’t let that discourage you from selling and shipping globally, here are a few steps you can take to snag that sale.
TechnologyJul 19, 2013 3:01 PM By Brendan O'Kane
SMS campaigns, as we’ve seen from some mobile campaigns, can work very effectively as long as marketers get it right. And by get it right, I mean measuring message effectiveness through action analytics techniques.
TechnologyJul 18, 2013 2:30 PM By Erin Lynch
Shopping habits, shopping devices, and shopping locations are interchangeable in the customer’s eyes, which is why it’s more important than ever for merchants to offer a wide variety of omnichannel fulfillment options, according to Bill Toney, senior vice president, Omnichannel Solutions at VendorNet.
TechnologyJul 18, 2013 10:39 AM By Erin Lynch
With so many choices available, how do you decide which ecommerce platform best suits your company’s needs?
TechnologyJul 16, 2013 10:38 AM By Erin Lynch
For some retailers, a pop-up store is key around the holiday shopping season or in hopes of opening up your brand to a new audience. But for J&P Cycles, which runs a pop-up store every year during the Sturgis Motorcycle Rally, it means a $1 million boost in sales.
TechnologyJul 16, 2013 10:06 AM By Erin Lynch
Slow moving inventory is an issue that retailers never want to have, but more likely than not, will. But that doesn’t mean you have to let slow moving inventory collect dust. Here are a few things you can do to either turn a profit or gain valuable customer appreciation.
TechnologyJul 12, 2013 11:02 AM By Daniela Forte
Customer acquisition via email marketing has magnified since 2009. According to Custora’s report “E-Commerce Customer Acquisition Snapshot” the channel grew from 0.88% of customers acquired in 2009 to 6.84% in 2013.
TechnologyJul 10, 2013 11:27 AM By Daniela Forte
Home goods retailer Wayfair.com has joined forces with Quill a B2B office provider, to offer a selection of home and office products on Quill.com, according to a press release.
TechnologyJul 10, 2013 11:12 AM By Erin Lynch
When Trainers Warehouse first launched in 1993 the most popular marketing tactic was the catalog. But when president Sue Landay decided to launch a sister retailer, Office Oxygen, earlier this year she quickly realized the power social media can have on brand exposure.