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Technology ARCHIVE

USPS to See Real Time Tracking in All Locations by Years End  Jul 01, 2013 1:43 PM By Erin Lynch

The United States Postal Service expects to see real time tracking in all 67 of its districts by the end of 2013. The move was generated to give “piece of mind” to both the customer and the shipper with 15-minute real time package tracking.

Nearly 80% of Consumers Will Abandon Slow Mobile Sites  Jul 01, 2013 10:47 AM By Erin Lynch

What is the best way to lose a mobile shopper? According to a new report by Netbiscuits, it’s by not having a website optimized for tablet or mobile use. In fact, 76% of shoppers will abandon a mobile website if it’s not up to par.

Social Media Contributes to Steady Ecommerce Growth  Jun 28, 2013 2:13 PM By Daniela Forte

U.S. online retail sales are expected to reach $370 billion by 2017. Between 2012 and 2014, ecommerce growth has seen a 13% hike and 20% of online purchases are made after surfing social media, according to this infographic by National Positions.

UPS Launches New Service for Sensitive Shipments  Jun 27, 2013 3:23 PM By Daniela Forte

UPS launched its Proactive Response Secure service on June 26, which promises to monitor shipments and is considered a risk management solution that will protect customers against any lost profits, according to a press release.

Why De-averaging Helps Assure Best Recommendations  Jun 27, 2013 2:38 PM By Richard Harris

De-averaging helps assure that your product recommendations will deliver lift because that single best answer just isn’t as relevant to all customers.

Brands Head to Social Media for #Equality  Jun 27, 2013 10:38 AM By Erin Lynch

After the United States Supreme Court struck down Prop. 8 and DOMA this week, clearing the way for marriage equality, several brands took to social media sites such as Twitter, Facebook, and Instagram to show their support.

One Step Ahead Appeases Facebook Backlash Over Acquisition  Jun 26, 2013 1:41 PM By Erin Lynch

Comments questioning your customer service, your business ethics, and your inability to complete orders are not what you want to see on your Facebook page. In fact, it could ruin brand engagement and customer trust.

Before You Remove Your Yahoo Subscriber  Jun 25, 2013 5:30 PM By Daniela Forte

With the news that Yahoo will be reclaiming IDs that have been inactive for 12 months or more, it is natural that email marketers are concerned about what this will mean for their email marketing strategy.

Email is Preferred Way to Reach Shopping Cart Abandoners  Jun 25, 2013 12:30 PM By Daniela Forte

Ecommerce merchants are primarily using email to communicate with shopping cart abandoners, according to the results of the MCM Outlook 2013 survey. According to the results, 45.1% of respondents use email, up from 36.2% in 2012.

HoneyBaked Ham Company to Launch in Japan  Jun 25, 2013 10:10 AM By Multichannel Merchant Staff

The HoneyBaked Ham Company announced that after it’s 55-year history selling in the United States it will now expand to Japan with a storefront, an ecommerce site, sampling and a full marketing campaign specific to the region.






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