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Technology ARCHIVE

B2B Marketers Need to Step Up Their Social Media Game  Apr 17, 2013 7:32 PM By Erin Lynch

A new report has found that when it comes to social media, the business-to-business community is still trying to find its footing. According to this infographic created by B2B Marketing, only 38% of B2B companies have a defined social media strategy.

3 Ways Promotional Gifts Can Enhance Your Social Media Marketing Strategy  Apr 16, 2013 8:47 PM By

Social media has become the go-to marketing vehicle for companies looking to generate interest, conversation and increase consumer engagement with their brand. Likewise, at Steel City Marketing, we have invested both time and money into making this part of our marketing efforts. We love communicating with both existing and prospective clients on Twitter, Facebook, Google+ […]

Study Finds Consumers Love Brands that Love Them Back  Apr 16, 2013 7:26 PM By Erin Lynch

More than half of consumers surveyed feel that brand loyalty depends on the experiences brands create for them.

Marketers Need to Stop Pushing and Start Listening  Apr 16, 2013 7:19 PM By Erin Lynch

To help fight the marketing competition on two of the most popular social media networks, Facebook and Twitter, Silverback Social’s CEO Chris Dessi offered rapid fire tactics and simple tips that you can do, right now, to boost your game in the social media arena.

Wayfair.com Joins Pinterest Bandwagon With New Clipboard Feature  Apr 12, 2013 6:49 PM By Daniela Forte

It seems lately many merchants are joining the Pinterest bandwagon. I was recently on the online furniture company Wayfair.com’s website.  I have to admit I was looking at furniture pieces I would want someday for my own home. I noticed they have created a clipboard feature that now allows users drag and drop product images.  That is not all, […]

Americans Consumers are Fed Up with Bad Ads  Apr 12, 2013 3:48 PM By Tim Parry

InsightsOne announced the findings of its 2013 Bad Ads Survey conducted online by Harris Interactive on its behalf from February 27-March 1, 2013 among over 2,100 American adults aged 18 and older. The survey, which was aimed at determining American attitudes and behavior around the ads they see every day, found that fully 87% are […]

Purchases Made From Mobile Devices Climbing Steadily  Apr 08, 2013 3:37 PM By Danielle Thomas

By the end of 2012, approximately 20% of all ecommerce sessions originated from mobile devices — smartphones and tablets. Projections say that level of consumer activity will increase steadily over the next three to five years. Fifty percent of online purchases could be mobile based by 2014, and become the primary conduit for consumer ecommerce by […]

Fraud Management Tools Have Several Benefits  Apr 08, 2013 3:10 PM By Erin Lynch

Fraud management tools have several benefits, according to a whitepaper by FirstData. For example, fraud management tools allow merchants to quickly adjust their scoring and resolution parameters in order to optimize results for their ever-changing business needs; they reduce staff time spent on manual order reviews; they can allow a company to stay up to […]

Returns Fraud Hurting Online Retailers  Apr 08, 2013 2:52 PM By Erin Lynch

The increase is due to several factors, including the impact of lost and/or stolen merchandise on the company’s bottom line and post-fraud costs from customer attrition.

Get Moving on Your Mobile Friendly Site  Apr 05, 2013 3:48 PM By Daniela Forte

Opportunities for mobile-friendly sites are growing larger every day. Mobile traffic in 2012 alone made up 10% of all Internet use the world over, according to an infographic on GetElastic.com.






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