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MULTICHANNEL MERCHANT » TECHNOLOGY
TechnologyApr 23, 2013 8:23 PM By Kyle Lacy
There were more than 1 billion smartphones in consumers’ pockets at the beginning of 2013, according to Forrester Research Inc.’s 2013 Mobile Trends for Marketers report in February. With the proliferation of smartphones, email will continue to become more customized to subscribers with mobile responsive email design. Social media continues to show promise with rising […]
TechnologyApr 22, 2013 5:44 PM By Dr. Melody King
No doubt you’ve already seen the value of Pinterest in your online marketing efforts – but have you explored adding product videos to your pinboard, in addition to images?
TechnologyApr 17, 2013 7:32 PM By Erin Lynch
A new report has found that when it comes to social media, the business-to-business community is still trying to find its footing. According to this infographic created by B2B Marketing, only 38% of B2B companies have a defined social media strategy.
TechnologyApr 16, 2013 7:26 PM By Erin Lynch
More than half of consumers surveyed feel that brand loyalty depends on the experiences brands create for them.
TechnologyApr 16, 2013 7:19 PM By Erin Lynch
To help fight the marketing competition on two of the most popular social media networks, Facebook and Twitter, Silverback Social’s CEO Chris Dessi offered rapid fire tactics and simple tips that you can do, right now, to boost your game in the social media arena.
TechnologyApr 12, 2013 6:49 PM By Daniela Forte
It seems lately many merchants are joining the Pinterest bandwagon. I was recently on the online furniture company Wayfair.com’s website. I have to admit I was looking at furniture pieces I would want someday for my own home. I noticed they have created a clipboard feature that now allows users drag and drop product images. That is not all, […]
TechnologyApr 12, 2013 3:48 PM By Tim Parry
InsightsOne announced the findings of its 2013 Bad Ads Survey conducted online by Harris Interactive on its behalf from February 27-March 1, 2013 among over 2,100 American adults aged 18 and older. The survey, which was aimed at determining American attitudes and behavior around the ads they see every day, found that fully 87% are […]
TechnologyApr 08, 2013 3:37 PM By Danielle Thomas
By the end of 2012, approximately 20% of all ecommerce sessions originated from mobile devices — smartphones and tablets. Projections say that level of consumer activity will increase steadily over the next three to five years. Fifty percent of online purchases could be mobile based by 2014, and become the primary conduit for consumer ecommerce by […]
TechnologyApr 08, 2013 3:10 PM By Erin Lynch
Fraud management tools have several benefits, according to a whitepaper by FirstData. For example, fraud management tools allow merchants to quickly adjust their scoring and resolution parameters in order to optimize results for their ever-changing business needs; they reduce staff time spent on manual order reviews; they can allow a company to stay up to […]
TechnologyApr 08, 2013 2:52 PM By Erin Lynch
The increase is due to several factors, including the impact of lost and/or stolen merchandise on the company’s bottom line and post-fraud costs from customer attrition.