That content, when presented clearly and purposely when requested by the consumer can be a powerful driver of sales. The more elaborate the content, the more it engages consumes and leads to higher sales.
More merchants are monitoring social media in the contact center than offering live chat, according to the results of the MCM Outlook 2013 survey. According to the survey results, 46.5% of respondents are monitoring social media in the contact center, while just 21% are using live chat technology.
Ecommerce retailers need to break out of the conventional payment options, such as traditional credit cards, if they want to see a boost in online sales especially in the international market.
For ecommerce merchants to succeed and grow exponentially, one of the catalysts is a deep relationship with their technology providers. Here are five tips that will help ecommerce merchants easily and effectively address this challenge.
Genesco, a sporting apparel retailer, has filed a $13 million lawsuit against Visa alleging the credit card company engaged in unfair business practices, among other actions.
If you’re considering a replatform, it’s likely because your ecommerce site is highly complex and dynamic, with rich content, targeted merchandising, interactive customer support and advanced search capabilities. The good news is that it doesn’t have to be tricky. Here’s a checklist of six things to help ensure a smoother process.
Although a number of factors come into play when a customer makes a decision to buy online, none other is more important than trust. Here are five tips to help avoid those common mistakes and develop a website that is secure and trusted.
The reason for the lack of attention to Bing is probably because Google occupies so much mindshare among SEO watchers. However, this doesn’t mean that Bing should be overlooked. Bing and Facebook recently announced that the search engine will power Facebook’s new Graph Search tool, which means that indexing your videos with Bing will help drive traffic to your site from Facebook.
Is a merger between OfficeMax and Office Depot just a few days away? Although the office supply giants are keeping a tight lip, there have been several published reports within print and online media pointing all signs to yes.
After teaming up with Kenshoo Social, a social marketing platform, to create an integrated Facebook marketing campaign, online retailer, Zappos, generated approximately 85,000 visits to its website in just two months.
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