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Technology ARCHIVE

Reach Facebook Users with New Autoplay Video  Feb 17, 2014 3:32 PM By Dr. Melody King

Facebook’s autoplay feature is a boon to marketers who are trying to attract more eyeballs and generate more sharing on Facebook. It’s a relatively low-key way of delivering video about products or brands without causing users to be annoyed by an “intrusive” video popping up unexpectedly (and noisily) on a webpage they’re reading.

Is Bitcoin the Payment Game Changer or the Next Shiny Object?  Feb 17, 2014 2:49 PM By Tim Parry

Is Bitcoin about to change the way we pay for goods and services on the Internet? Or is Bitcoin just another alternative payment method that comes in like a lion and goes out like a lamb?

RibbedTee.com Founder Opens Up on Shipping Preferences  Feb 10, 2014 3:08 PM By Erin Lynch

Mike Schwarz, founder of RibbedTee.com, took the time to get candid with Multichannel Merchant about his own personal shopping habits, his shipping preferences, and what merchant he admires right now, and some other things you may not know about him.

Most Consumers Would Never Consider Using Bitcoin  Feb 08, 2014 2:31 PM By Tim Parry

As buzz about Bitcoin continues to build, the question is often asked – will consumers embrace this alternative currency? A new nationwide survey conducted for TheStreet by GfK1 shows that consumers do not understand Bitcoin and have little interest in owning it.

Lessons Learned from the 2013 Holiday Season  Feb 07, 2014 7:52 PM By Andrew Hodes

Retail marketers have been busy examining the results of their holiday initiatives to reflect on what worked, what didn’t and what can be improved. From a technology perspective, here are three of the most poignant lessons that can provide valuable guidance for retail marketers in the coming year.

Fraud Threats Loom for Mobile Commerce Merchants  Feb 07, 2014 3:47 PM By MCM Staff

As retailers increasingly look to mobile as a way to generate revenue, fraud threats are impacting merchants to the tune of $283 for every $100 of actual fraud losses through mobile devices.

6 Takeaways from the Target Security Breach  Feb 07, 2014 6:07 AM By MCM Staff

What can businesses and retailers learn from Target security breach? Here are some of key takeaway tips from WatchGuard Technologies’ Director of Security Strategy and Research Corey Nachreiner.

Retailers Commit to Collaborative Approach to Reduce Fraud  Feb 04, 2014 3:45 PM By MCM Staff

The National Retail Federation has urged Congress to take a comprehensive approach as it contemplates a national response to criminal cyberattacks in which millions of consumers’ credit and debit card numbers were stolen.

TigerDirect Now Accepting Bitcoin  Feb 01, 2014 2:45 PM By MCM Staff

TigerDirect says its the largest retailer to accept Bitcoin, a new form of digital currency, as payment.

DMA Calls for New Measures to Enhance Data Security  Jan 30, 2014 3:33 PM By MCM Staff

In response to the recent spate of data security breaches on retailers and others, the DMA issued a call to action to all data-driven marketers to recommit to DMA’s long-standing commitment to ensure the security of consumer data.






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