The 25th Annual MCM Awards

Considering most retailers in 2009 were reeling from the effects of the fall 2008 financial meltdown, you might think creativity and innovation would be put on hold. But the catalogs and Websites that won 2010 MCM Awards prove you can do some of your best work in tough times. Judges reviewed everything from covers and home pages to merchandising, pagination, usability, copy and service, as well as the marketing success of each entry — the true test of what makes a winner. And now, here they are.

The JUDGES for the 2010 Multichannel Merchant Awards

AMY AFRICA, chief imagination officer, Eight by Eight

GEOFFREY BATROUNEY, executive vice president, Estee Marketing Group

MONIQUE BERGER, production director, The Territory Ahead

LOIS BRAYFIELD, president, J. Schmid & Associates

CHRISTINE CARRINGTON, executive vice president, Lorel Marketing Group

KEVIN CHURCHILL, director of merchandise, Patagonia

SARAH FLETCHER, president/creative director, Catalog Design Studios

TOM FUNK, vice president of marketing, Timberline Interactive

JEAN O. GIESMANN, executive creative director, Professional Cutlery Direct

JAY GREENBERG, director, e-commerce, Spencer Gifts

JIM HARKINS, principal, JJH Direct

FATEMEH KHATIBLOO, principal, TimesTwoMarketing

MARY ANN KLEINFELTER, principal, Marketing Solutions Today

WILLIAM C. LAPIERRE, senior vice president — business intelligence and brokerage — Infogroup, Direct Media Millard

ROBIN LEBO, marketing manager, new ventures, Orchard Brands

MARK LEE, principal, The Mark Lee Group

JOHN LENSER, president, Lenser

PHIL NIEMEYER, president, Nasco International

KIMBERLY PAINLEY, president, Kinetic Marketing Consultants

TOM ROSENBAUER, marketing director, The Orvis Co.

JACK ROSENFELD, chairman, Potpourri Group

GLENDA SHASHO JONES, president, Shasho Jones Direct

HALLEY SILVER, director of online services, King Arthur Flour

LINDA SPELLMAN, former vice president, direct response, Hickory Farms

JENNY SUPER, former vice president, sales, marketing and customer care, Galls

GINA VALENTINO, owner, Hemisphere Marketing

JENNIFER WELLS, senior marketing manager, DMinSite

DAVID WERTHEIMER, director of strategy, Alexander Interactive

MARIA YOUTH, director, Epsilon Targeting

25th Annual MCM Awards

Print Catalog of the Year | L.L. Bean, Fall 2009
Website of the Year | Musician’s Friend site
Cross Channel Merchant of the Year | L.L. Bean
Apparel, Sales Over $20 Million
Apparel, Sales Under $20 Million
Business Specialty Products
Children’s Products
Computer and High-Tech Equipment and Software
Consumer Specialty Products, Sales Over $20 Million
Consumer Specialty Products, Sales Under $20 Million
Food/Gifts, Sales Over $20 Million
Food/Gifts, Sales Under $20 Million
Industrial Supplies
Sporting Goods/Hobbies
2010 MCM Awards: The Finalists

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