The devil made me do it

Before we get too caught up in procrastinating on our holiday shopping, it’s time for us to award our favorite Halloween catalog cover. And the lucky winner is… Archie McPhee, that venerable outfitter of pop culture. Presented in “terrifying McPhee-o-vision,” the cover of the collector’s edition #58 catalog features Evil Bendy, who has unceremoniously just decapitated Happy Face Bendy.

Note: If you really have to ask “what are Bendys?” and are not familiar with these six-inch-tall, bright yellow bendable figures, then the charms of this particular catalog cover may well be lost on you, you…cultural illiterate.

Inquiring minds want to buy Catalog creative consultants always proclaim that “b-to-b doesn’t have to be boring,” yet few business mailers support their claim. But ice chest manufacturer Igloo has taken the ultimate sexy approach by turning its dealer catalog into the Igloo Inquisitor, a fake tabloid magazine. A sample of a courtroom drama report: “In response to the prosecution’s objection that there was no way the defendant’s lunch could have stayed cool and fresh on the humid night in question, the defense produced an Igloo personal-size ice chest with his lunch inside and coined the now familiar phrase, ‘If the food is cool, you must overule.'”

Igloo, a unit of Brunswick Corp.’s Outdoor Recreation Group, also includes fake ads in the catalog for cheesy home study courses, fad diets, and telephone psychics-it even features company officers in mock ads for decoraztive “heirloom” plates. Kudos to a creative and timely effort, particularly in light of the nation’s growing obsession with gossip and scandal. But would this catalog approach work with dental drill bits?

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The devil made me do it

Before we get too caught up in procrastinating on our holiday shopping, it’s time for us to award our favorite Halloween catalog cover. And the lucky winner is… Archie McPhee, that venerable outfitter of pop culture. Presented in “terrifying McPhee-o-vision,” the cover of the collector’s edition #58 catalog features Evil Bendy, who has unceremoniously just decapitated Happy Face Bendy. Note: If you really have to ask “what are Bendys?” and are not familiar with these six-inch-tall, bright yellow bendable figures, then the charms of this par ticular catalog cover may well be lost on you, you…cultural illiterate.

Partner Content

The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.
Strategies for Maximizing Mobile Point-of-Sale Technology - NetSuite
Learn the top five innovative ways to utilize your mobile POS technology to drive customer engagement, increase sales and elevate your brand.