The Electronic Catalog: Gone to Seed

Modesto, CA-based wholesale seed cataloger Harris Moran Seed Co. allocates sales to a geographic region rather than to a channel.

“No matter what the venue, whether it’s an order phoned in from the catalog or placed with a field rep, any sale that comes in is tracked by its geographic territory,” says Karen McGuire, manager of Western regional sales. “Our sales reps also work in product development, so it’s important for us to assess the performance of our product, and we do that by seed type and by region, not sales.”

While McGuire won’t disclose the company’s annual catalog circulation or sales, she says that Harris Moran has more than 70 dealers in North America. The company’s Website is not yet commerce-enabled.

Partner Content

3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.
Build the Foundation for Great Customer Experiences - NetSuite
Understand how consistent, timely, relevant and personalized experiences are enabled by having the right technology foundation in place.
Strategies for Maximizing Mobile Point-of-Sale Technology - NetSuite
Learn the top five innovative ways to utilize your mobile POS technology to drive customer engagement, increase sales and elevate your brand.