The Limited Launches “Backroom at The Limited” Concept Store

Content Manager

The Limited announced the launch of its new concept store, “Backroom at The Limited.”  The brand boasts that it is different from “The Limited” and “The Limited Outlet” stores, according to a press release.

“Backroom at The Limited” is designed to offer inexpensive women’s apparel at various malls and shopping centers.  The new concept store offers apparel specifically designed for “Backroom at The Limited” and “The Limited Outlet” stores.  Shoppers will discover that the merchandise features The Limited’s signature sophisticated aesthetic and garment fits, but at lower price points.

The first six “Backroom at The Limited” stores were rolled out throughout February, with locations at Great Northern Mall, Ohio; Cottonwood Mall, New Mexico; Augusta Town Center, Georgia; Staten Island Mall, New York; Sunland Park Mall, Texas and Livingston Mall, New Jersey.

Additional stores will launch throughout 2016.

Daniela Forte is Multichannel Merchant’s Associate Editor

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