The Mark Group Changes Name to Boston Proper

Having sold secondary catalogs titles Mark, Fore & Strike and Charles Keath last year, Boca Raton, FL-based Mark Group changed its name to Boston Proper—to reflect its lone remaining title.

“Our objective is to build Boston Proper into a premier national brand in the next few years”, said CEO Michael Tiernan in a statement. “In addition to accelerating the growth of the Boston Proper catalog and our Boston Proper Internet channel, we believe that there is a big opportunity to develop a Boston Proper retail store concept.”

In 2004, Boston Proper will mail 31 million catalogs. Web sales account for about 31% of sales. Boston Proper customers are affluent, active females between ages 25 and 55.

The name change is similar to what women’s apparel cataloger J. Jill Group did in 1999 after folding its secondary title Nicole Summers, then dropping its former corporate moniker, DM Management.

Partner Content

Hincapie Sportswear Finds Omnichannel Success in the Cloud - Netsuite
For more and more companies, a cloud-based unified data solution is the way to make this happen. Custom cycling apparel maker Hincapie Sportswear has leveraged this capability to gain greater visibility into revenue streams, turning opportunities into sales more quickly while gaining overall operating efficiency. Download this ecommerce special report from Multichannel Merchant to more.
The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.