THE RIGHT MODELER FOR THE JOB

In addition to selecting a modeler who will take a creative approach, you should seek a person who will be a teammate in the creative development process. While the modeler has the industry and modeling knowledge, you need to communicate to him your insights on your business, its history, your company’s short- and long-term objectives, and other inside information so that he can customize the model to meet your needs.

Think of a family working with an architect to design a new home. Any architect could design a standard floor plan. But an architect who takes the time to communicate with the family — regarding its interests, hobbies, plans, and activities — will design a much more successful living environment, one that is customized to the family’s goals.

The failure of a model is often the result of a modeler not knowing an industry and of a marketer not understanding the modeling process. When neither party bridges the communications gap, it becomes all too easy for the underlying business issue or goal to get overlooked.

Partner Content

Hincapie Sportswear Finds Omnichannel Success in the Cloud - Netsuite
For more and more companies, a cloud-based unified data solution is the way to make this happen. Custom cycling apparel maker Hincapie Sportswear has leveraged this capability to gain greater visibility into revenue streams, turning opportunities into sales more quickly while gaining overall operating efficiency. Download this ecommerce special report from Multichannel Merchant to more.
The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.