The Santa Claus affair

Just call her Kristine Kringle. When apparel cataloger Lands’ End used two “mystery Santas” as cover models for December catalogs, and launched a Web contest for customers to guess the identities of the secret Santas, few people were on the right track with one. Of the 7,000-plus guesses logged on the Website, only 2% guessed that the more comely Santa was actress Rene Russo, star of the summer hit movie The Thomas Crown Affair. Santa number-two was evidently much easier to ID – 44% of Web voters correctly guessed it was basketball legend Larry Bird.

Partner Content

3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.
Build the Foundation for Great Customer Experiences - NetSuite
Understand how consistent, timely, relevant and personalized experiences are enabled by having the right technology foundation in place.
Strategies for Maximizing Mobile Point-of-Sale Technology - NetSuite
Learn the top five innovative ways to utilize your mobile POS technology to drive customer engagement, increase sales and elevate your brand.