The Sharper Image Expands Its DCs

To cut down on spiraling package delivery costs, high-tech gifts and gadgets cataloger/retailer Sharper Image Corp. has expanded its distribution center in Ontario, CA, and opened one in Richmond, VA, to go along with its main distribution center in Little Rock, AR.

“Our business has grown so robustly that we’ve gotten to a dollar volume where it makes a lot of sense to have multiple distribution centers,” says Jeff Forgan, executive vice president/chief financial officer for the San Francisco-based marketer. What’s more, the company was losing money on parcels being sent to areas of the country far from its Little Rock facility.

In October, Sharper Image expanded its Ontario distribution center to 132,000 sq. ft. from 58,000 sq. ft. It began using its Richmond facility in November. “We just completed phase one to bring on that operation” which included shipping the top 100 SKUs to stores as well as to catalog customers and the Internet business for the holiday season, Forgan says. The company plans to bring the full assortment of its SKUs to the Richmond facility by next fall.

Now, Forgan says, “we can reach everywhere in the country in two days using UPS ground.”

Partner Content

The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.
Strategies for Maximizing Mobile Point-of-Sale Technology - NetSuite
Learn the top five innovative ways to utilize your mobile POS technology to drive customer engagement, increase sales and elevate your brand.