Tom Rosenbauer: 2011 MCM Awards Judge

Judge: Tom Rosenbauer
Company and position: Marketing manager at Orvis
Years as an MCM Awards judge: Lost count. Maybe 8


How would you describe your job and what you do?
Social marketing, web marketing, some merchandising

Why do you think you were chosen to be an MCM Awards judge?
Experience in catalog and web worlds, product development, magaged catalogs and web sites that have won awards in the past

What direct marketing subject could you talk about all day?
Getting customers to develop an emotional attachment to a brand

What excites you most outside the office?
Fly fishing, travel, nature, playing with my 6-year-old

What was your first job?
Tying trout flies commercially at age 13

In high school, I was:
A nerd

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