Two cups up

Women know that finding the right bra is difficult; it’s even harder for serious female athletes to find the proper sports bra. But true to its tag line, “we’ve got you covered,” women’s athletic apparel and accessories cataloger Title Nine Sports has developed a clever system to rate the sizes and performance of its sports bras.

A barbell icon appears next to each bra: One barbell indicates that A- and B-cup testers prefer it; two barbells means that B-cup testers wear it for sports, while C- and D-cup testers use it for everyday wear and for low-impact activities; three barbells means the bra works best for full B- and C-cup testers, and D-cup testers wear it for low-impact activities; and four barbells indicates the most supportive bras for C-, D- and DD-cup testers. Now that’s a service that provides real customer support!

Partner Content

Hincapie Sportswear Finds Omnichannel Success in the Cloud - Netsuite
For more and more companies, a cloud-based unified data solution is the way to make this happen. Custom cycling apparel maker Hincapie Sportswear has leveraged this capability to gain greater visibility into revenue streams, turning opportunities into sales more quickly while gaining overall operating efficiency. Download this ecommerce special report from Multichannel Merchant to more.
The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.