Ups and Downs Continue

Ticker symbol Company Price as of 3/2/04 52-week high 52-week low % price change last month Revenue per share T4Q % total debt/total capital
DIRECT TO CONSUMER
FLWS 1-800-Flowers.com $9.48 $12.14 $6.22 (8.6) $8.66 8.3%
BL Blair Corp. 26.70 26.75 20.10 11.0 72.32 6.1
CWTR Coldwater Creek 19.73 20.29 5.70 35.2 17.85 0
HNV Hanover Direct 0.26 0.35 0.17 (7.1) 3.13 45.8
JILL J. Jill Group 16.74 19.54 9.60 20.6 18.91 9.8
MBAY MediaBay 0.89 1.65 0.60 (14.0) 3.08 57.5
SPGLQ Spiegel 0.10 0.71 0.03 (43.2) 21.85 466.8
DIRECT TO BUSINESS
BBOX Black Box Corp. $53.30 $58.61 $25.58 (0.9%) $27.57 9.3%
CDWC CDW Corp. 74.34 74.43 36.30 2.0 54.15 0
HSIC Henry Schein 72.64 73.45 40.05 1.9 70.26 22.5
MSM MSC Industrial Direct 29.17 29.92 15.65 1.4 12.44 0.3
NEB New England Business Service 32.1 32.1 21.57 4.6 47.02 51.2
PCCC PC Connection 8.67 13.47 4.80 (15.8) 49.58 4.2
MALL PC Mall 15.45 18.22 2.90 7.0 84.77 39.4
PFP Premier Farnell 9.93 10.46 4.25 4.2 7.08 97.5
SCHS School Specialty 34.46 37.08 17.02 (7.3) 40.23 47.8
SSPY Sport Supply Group 1.20 2.30 1.02 (45.0) 10.96 38.7
TESS Tessco Technologies 12.95 18.77 6.11 (13.5) 70.59 10.1
ZONS Zones 3.13 4.25 0.60 7.0 31.88 0.7
Sources: StockVal, Bloomberg

As a whole, the stocks tracked for Catalog Age by Des Moines, IA-based Financial Advisory Partners continue to yo-yo. For the month ended Jan. 2, 63% of the catalogers tracked had lost value; the next month, 74% had gained in value. Now, for the fiscal month ended March 2, nearly half — 9 of the 19 companies tracked, or 48% — had dropped in value again.

The biggest loser of the month, Dallas-based Sport Supply Group, hit its 12-month low of $1.02 a share at the end of February — the same time it announced that it was deregistering its stock so that it would no longer have to file certain reports with the Securities and Exchange Commission. By no longer filing the reports, the company “expects to realize significant cost savings,” according to a release. Although the stock price of the sporting-goods supplier proceeded to rebound slightly, it was still ended down 45% from the previous month, at $1.20 a share.

Two women’s apparel cataloger/retailers, Coldwater Creek and J. Jill Group, were the biggest gainers. In the case of the latter, the Feb. 9 announcement of a better-than-expected fourth-quarter profit bouyed the price of its shares. Quincy, MA-based J. Jill closed the month at $16.74 a share, up nearly 21% from the previous month.

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