The U.S. Golf Association (USGA), a nonprofit organization that governs golf in the U.S., on March 15 launched an online version of its 32-page spring catalog, featuring merchandise from the 2004 U.S. Open. The company opted for a Web-based application developed by NXTbook Media.
That format is similar to that of USGA’s printed catalogs, says Chris Johnson, director of license and merchandise programs for the Far Hills, NJ-based organization. He describes initial response among recipients as “enthusiastic.”