Using Data and Behaviors to Engage throughout the Customer Lifecycle

FREE ON-DEMAND WEBINAR

To optimize customer and prospect experiences, today’s marketers must effectively leverage the massive amount of data at their fingertips. On the prospect side, there should be a strong emphasis on data collection and urgency of initial response. On the customer side, marketers must be thinking about data augmentation, retention and repeat purchase. Often, though, a lack of direct access to the data you’ve collected or simply feeling overwhelmed can prevent marketers from taking quick action to attract and retain engaged customers. Quickly tapping into customer data and making it actionable at any point in the buying cycle is key to success, and not as daunting as it may seem.

In this webinar, Stephen Dumas, segment marketing director for Silverpop will highlight the following key points:

  • The data explosion and how it impacts today’s digital marketers
  • How relevance and personalization improve the customer experience and ultimately increase revenue
  • Real-world examples of how to effectively collect and leverage your customer and prospect data
  • How to not just survive but thrive in this new data-driven world


All attendees will receive ‘7 Email Retailers Should Automate To Drive Massive ROI’ white paper following the event!

SP_whitepaper_cover

REGISTER HERE!


Sponsored By:

SILVERPOP_D_Symbol_LF_1#5E5 copy

Partner Content

The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.
Strategies for Maximizing Mobile Point-of-Sale Technology - NetSuite
Learn the top five innovative ways to utilize your mobile POS technology to drive customer engagement, increase sales and elevate your brand.