USPS files for a ride-along test

On Sept. 27, the U.S. Postal Service filed a request with the Postal Rate Commission (PRC) for an experimental “ride-along” classification change for periodicals. The proposal involves a two-year testing period, during which catalogs could be mailed inside polybags with magazines for a flat rate of just 10 cents more than the regular periodical-class postal rate. Previously, magazine publishers that enclosed catalogs in polybags along with their publications had to pay the full standard A mail rate for the catalogs.

Only one catalog can be enclosed per mailing, and it can weigh no more than the “host” magazine; it also can weigh no more than 3.3 oz. Both pieces must be of the same shape and dimensions.

At press time, the USPS was hoping for a quick approval from the PRC. If the experiment proves cost-efficient, the ride-along rate would become a permanent subclass of periodical-class mail. It is unknown which, if any, catalogers are planning to take part in the ride-along tests.

Partner Content

The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.
Strategies for Maximizing Mobile Point-of-Sale Technology - NetSuite
Learn the top five innovative ways to utilize your mobile POS technology to drive customer engagement, increase sales and elevate your brand.